1. When considering advertising options, whether it be Internet or print based, understanding your target audience is critical. Using a tool like Google Analytics to understand those those that are visiting your site will give you insight regarding the target market you are looking to reach through your advertising. Cross reference this information to the demographics of the various media sources in which you are considering advertising to find a good fit.
2. If you find yourself with little time to manage your social media accounts on busy days, yet, have free time on other days, consider scheduling some of your posts through a program like Hootsuite or Yoono. These two programs offer free/low cost solutions to manage all of your social media accounts on one screen, and, allow you to schedule posts for future dates and times.
3. If you have not already done so, verify Your Google and Bing local listings (Bing available only in the U.S. for the time being). Web users are becoming more localized in their searching behaviour, so, it is imperative that your listings be owned by you. In addition, claiming your sites is believed to help with the local algorithm ranking. As you claim these, move forward to other web profiles such as Yelp, Tripadvisor, or any other site which may be beneficial to you, down the road.
4. Have you considered Facebook advertising? This may be one of the most effective ways to target clients, as, there are many opportunities to target specific demographics in your general ads, or, to link your ads to specific pages and have their followers view your ads. Averaging around $1/like (or less), it is a very effective means to develop a following.
5. Ensure that your ads are noticeable by doing things which draw the eye to the ad, such as surrounding your picture with a red box, entering text with a colourful background instead of a picture, or, putting in a very eye catching picture. Getting your ad noticed is critical, so, do whatever it takes to draw eyes to your ad.