1. More than 500 million active users
2. 50% of active users log on to Facebook in any given day
3. Average user has 130 friends
4. People spend over 700 billion minutes per month on Facebook
5. There are over 900 million objects that people interact with (pages, groups, events and community pages)
6. Average user is connected to 80 community pages, groups and events
7. Average user creates 90 pieces of content each month
8. More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
9. Every month, more than 250 million people engage with Facebook on external websites
10. Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day
11. More than 2.5 million websites have integrated with Facebook, including over 80 of comScore’s U.S. Top 100 websites and over half of comScore’s Global Top 100 websites
12. There are more than 200 million active users currently accessing Facebook through their mobile devices
13. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users
Source: Facebook Press Statistics, March 2011
1. There are 175 million registered users
2. 95 million tweets are written per day
3. 572,000 new accounts were created on March 12, 2011
4. 460,000 – Average number of new accounts per day in between February 12, 2011 to March 12, 2011
5. 182% – Increase in number of mobile users over the past year
6. 1 week – The time it takes users to send a billion Tweets
7. 50 million -The average number of Tweets people sent per day, one year ago
8. 140 million -The average number of Tweets people sent per day, in the last month
Source: Twitter About and Blog, March 2011
1. LinkedIn started out in the living room of co-founder Reid Hoffman in 2002
2. The site officially launched on May 5, 2003. At the end of the first month in operation, LinkedIn had a total of 4,500 members in the network
3. It took 494 days to reach the first million members, and now, on average, a new member joins every second of every day, or approximately one million every 12 days
4. LinkedIn operates the world’s largest professional network on the Internet with more than 90 million members in over 200 countries and territories
5. More than half of LinkedIn members are located outside of the United States
6. There were nearly two billion people searches on LinkedIn in 2010
7. LinkedIn is currently available in six languages: English, French, German, Italian, Portuguese and Spanish
8. LinkedIn started off 2011 with about 1,000 full-time employees located all around the globe, up from around 500 at the beginning of 2010
9 . The are 90 million professionals around the world on LinkedIn as of January 2011
10. As of January 2011, LinkedIn counts executives from all 2010 Fortune 500 companies as members; its hiring solutions were used by 69 of the Fortune 100 companies as of December 31, 2010
11. More than one million companies have LinkedIn Company Pages (formerly known as company profiles)
12. LinkedIn represents a valuable demographic for marketers with an affluent & influential membership
Source: LinkedIn Press Centre, About Us, March 2011
YouTube
1. More than 13 million hours of video uploaded videos during 2010 and 35 hours of video are uploaded every minute.
2. The equivalent of 150,000+ full-length movies in theaters each week
3. More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years
4. 70% of YouTube traffic comes from outside the US
5. YouTube is localized in 25 countries across 43 languages
6. YouTube reached over 700 billion playbacks in 2010
7. The number of advertisers using display ads on YouTube increased 10 fold in the last year
8. YouTube mobile gets over 100 million views a day
9. The YouTube player is embedded across tens of millions of websites
Blogs
1. 65% are age 18-44.
2. Bloggers are more affluent and educated than the general population:
3. 79% have college degrees / 43% have graduate degrees
4. 1/3 have a household income of $75K+; 1/4 have a household income of $100K+
5. 81% have been blogging more than 2 years.
6. Professionals blog 10+ hours/week.
7. WordPress is the most popular blog hosting service, used by 40% of all respondents, and almost half of Part-Timer and Self-Employed bloggers (49% and 50% respectively). Blogger and Blogspot are also popular, although significantly more popular with Hobbyists than with other bloggers.
8. Bloggers continue to pay close attention to their readership. 71% use a third-party service to track their blog’s traffic. Across bloggers, Google Analytics is by far the most popular service.
9. 48% of respondents receive fewer than 1,000 unique visitors per month, and just 2% receive more than 100,000 visitors per month. Corporate bloggers receive the most unique visitors per month: 312,783 on average.
Source: Technorati, State of the Blogosphere 2010
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